9:00–10:00 AM – Social Hour & Arrival

10:00–10:30 AM – Welcome with Lee Townsend

10:45–11:45 AM – Town Hall with Scott Tansil, Chris Holmes, and Michael Mettee

12:00–1:00 PM – Lunch

1:15–2:00 PM – Breakout Sessions:

• Sales: “Creating the WOW”

• Ops: “From Bottlenecks to Best Practices”

2:15–3:45 PM – Updates / 2026 Outlook / FirstBank Connections

4:00–6:00 PM – Break & Check-In

6:00 PM – Dinner and Awards Ceremony

Thursday, April 9, 2026

Conference: 9 AM - 4 PM
Awards Celebration: 6 PM

Renaissance Shoals Resort & Spa
10 Hightower Place 
Florence, AL 35630

Enact
Equifax
Ocrolus
Mortgage Coach/Trust Engine
National
SocialCoach
Essent
Blend
MMI
Cornerstone Servicing
ServiceLink and Plateau
MGIC
Total Expert
Arch
ICE Encompass
The Housing Fund
Optimal Blue
Franklins Printing
Silverlinings Promos

All Day Beverage Station:
Freshly brewed regular and decaf coffee, hot tea, soft drinks and bottled water

Lunch (pick one of the following):
Southern chicken salad on croissant
Smoked ham and cheddar on wheatberry
Roasted veggie (vegetarian selection)

All lunches to include:
Ms. Vicky potato chips
Freshly baked jumbo chocolate chip cookie
Mixed fruit cup
Bottled water

Dinner Buffet:
Salad Choices:
Artisan greens with cucumbers, heirloom tomatoes, shredded carrots, cheddar cheese, croutons, ranch and balsamic dressing

Hearts of romaine with croutons, shaved parmesan, and creamy Caesar dressing

Entree Choices:
Braised beef short ribs with red wine demi glaze, trinity vegetables, and cipollini onions

Seared salmon, basil cream sauce, julienne vegetables

Chicken florentine with Boursin cream sauce

Side Options:
Southern style green beans with smoked ham hocks

Yukon gold mashed potatoes

Rice pilaf

Buffet served with:
Dinner rolls
Chef selection desserts
Coffee, iced water, sweet and unsweet tea

Business Casual. You're welcome to dress up for the Awards Ceremony!

FirstBank Employees Only: A block of rooms is reserved at the Renaissance Shoals Resort & Spa for Thursday evening. FirstBank will cover hotel accommodations for those needed on Thursday. If traveling more than 4 hours, FirstBank will also cover hotel accommodations for Wednesday, April 8th. Our group rate is $219 for Wednesday night. Your RSVP must be received by February 26 to secure your room.

Mileage will be reimbursed per company policy.